2015 – Nearly Half of all Thermostats Sold will be Smart Thermostats

According to new research from Park Associates, nearly half of all thermostats sold in 2015 will be smart thermostats. Of the 10,000,000 thermostats sold in 2015, over 4,000,000 will be smart thermostats that can be controlled remotely.

smart thermostat sales

20% of the broadband households surveyed by Parks said they are likely to switch energy providers to one that offers energy and monitoring services.

Utility companies are starting to leverage data from smart thermostats to become more efficient in their demand-response offerings. According to Nest CEO Tony Fadell, Nest receives $30-$50 per year per thermostat from utility companies for those customers who opt-in to their utilities demand-response program.

Most of the sales of these smart thermostats are coming from traditional retail channels like home depot and others but the trend of retail sales will be moving towards new channels like Amazon, vertical HAaaS (Home Automation as a Service) channels like Remotely and utility marketplaces like Simple Energy.

smart-thermostats-sales-channels

Boulder based company Simple Energy works with utility companies to power their energy savings marketplace and empower consumers to save energy through smart thermostats and appliances. In some cases, qualified residents can get a $50 rebate on select thermostats.

marketplace-product

“Many utilities have promoted smart thermostats as part of their home energy management initiatives…” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Energy providers have the opportunity to monetize the mountain of data derived from both smart meters and smart devices.”

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