The 2015 IControl Home Automation Report is out. This year, they surveyed 1,600 consumers. 1,000 from the US and 600 from Canada.
Some major takeaways from the report:
- Simplicity and ease-of-use trump technological innovation – and today’s consumers want devices that solve real, everyday problems
- By 2022, a typical family home could contain more than 500 smart devices. [Gartner]
- With heating and cooling accounting for 48% of energy use in a typical home…connected thermostats topped the list of the most popular products this year.
- In 12 months, they’ve seen a rise in the level of excitement about the smart home with millennials (79%) and parents (76%) leading the pack, and 50% of the overall population excited about the technology.
- Intent to purchase smart home technology is quickly following suit, with 50% of people saying they plan to buy at least one smart home product in the next year (U.S. intent is slightly higher at 54%).
- Younger adults (those aged 45 and younger) believe the most in the power and the future of the smart home, and will be key to ushering in the next generation of connected consumers.
- 90% of consumers say personal and family security remains one of the top reasons to purchase a smart home system.
- 70% say they are excited about the potential cost savings from energy efficiency and monitoring
- 72% of consumers would sleep better if their parents or grandparents had smart home technology.
- Consumers are almost ready to take action:
- DON’T OVERLOOK THE IMPORTANCE OF SECURITY
- MAKE THE COMPLEX, SIMPLE
- ENGAGE ALONG THE WAY